The Jordan Brand Classic is back. On Friday in Brooklyn, the best high school basketball talent from around the country—and the world—will share the Barclays Center hardwood, a celebration of the next generation of stars.
Tuesday night in Brooklyn, Jordan Brand athletes Ray Allen and Maya Moore helped kick off JBC Week by greeting the game’s participants with inspiring words—and lots of selfies and Snapchats. Allen, one of the first athletes to ever sign to Jordan Brand, urged the kids to savor the experience this week. “Take the time to enjoy these moments,” Allen said on the mic, “because they go by fast. But what I want you also to know is, these moments are 10 percent of our lives. The other 90 percent, we’re grinding.”
It’s the fifth consecutive year the event will take place at Barclays Center, and the third event that will include a Girls All-American Game (a new tradition that Moore was instrumental in starting). And this time around, players will wear the Air Jordan XXXI “Flight Guy” colorway during practices and the games on Friday.
Inspired by Jordan Brand’s 30-plus years of transcendent style and pinnacle performance, Jordan has dubbed this year’s class of athletes the “Class of XXXI.” The “Class of” campaign matches up a player’s senior year of high school with that year’s Jordan release. For example, Russell Westbrook is Class of XX and Kawhi Leonard is Class of XXIV.
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